Licensing services for establishing an advertising company for foreign investors often involve complex legal requirements — are you fully prepared to navigate the conditions, procedures, and risks when entering Vietnam’s advertising sector?
Conditions for obtaining a license to establish an advertising company for foreign investors
Opening an advertising company in Vietnam is considered a highly attractive opportunity for foreign investors. However, behind this attractiveness lies a series of legal conditions, industry-specific regulations, and licensing requirements that may create difficulties right from the initial stages.
Requirements regarding business scope and advertising service types
Not all advertising activities are open to foreign investors. Some sub-sectors allow 100% foreign ownership, while others related to broadcasting, television, or publishing are restricted or require joint ventures. If the business scope is not correctly identified, licensing dossiers may be rejected multiple times.
Conditions for obtaining the Investment Registration Certificate (IRC)
Foreign investors are almost always required to obtain an IRC when establishing an advertising company. This step often takes the most time because authorities will thoroughly assess financial capacity, operational experience, and investment objectives. Incomplete preparation may cause licensing time to extend from three months to… indefinitely.
As demand for advertising business licenses for foreign investors increases, choosing an experienced legal service provider becomes a decisive factor for success. With extensive experience in foreign investment and corporate law, DEDICA Law helps investors shorten licensing time, foresee risks, and build a clear roadmap. So how exactly does DEDICA support clients?
DEDICA begins by assessing the specific advertising activities the investor intends to carry out, thereby determining a business scope that complies with Vietnamese law. Accurate consultation from the outset helps avoid legal disputes and investment restrictions.
Preparing IRC – ERC dossiers accurately from the very first submission
DEDICA’s legal team will:
Draft all documents for the Investment Registration Certificate (IRC) and Enterprise Registration Certificate (ERC).
Assist with consular legalization of foreign documents.
Prepare explanations and respond to inquiries from licensing authorities.
Thanks to this, applications are often approved right from the first submission.
Consulting on advertising service scope in accordance with WTO commitments and Vietnamese law
Beyond the licensing phase, DEDICA helps businesses clearly identify which advertising activities are permissible, which require additional specialized permits, and which require joint ventures — minimizing risks in the future.
A foreign-owned advertising company must consistently comply with updated legal regulations to avoid penalties or suspension. This is where DEDICA continues to accompany clients long-term.
Developing internal advertising content review procedures
DEDICA assists in building internal guidelines to ensure advertising content complies with Vietnamese law and avoids penalties arising from prohibited images, wording, or content.
Ongoing legal services – preventing risks from the outset
DEDICA provides ongoing legal services as an “outsourced legal department,” supporting contract review, advertising campaign content consultation, legal document management, and regulatory updates. This helps businesses save costs, maintain stability, and grow sustainably in Vietnam.
Are you facing difficulties in applying for an investment license? Are you unsure whether advertising is a suitable sector for foreign investors? Don’t let legal risks slow down your business expansion. Let DEDICA Law accompany you from the very first steps.
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