Procedures for Obtaining an Advertising License in Vietnam

Are the procedures for obtaining an advertising license in Vietnam truly complicated? Why are many businesses rejected even when they believe their documents are complete? What risks might you face if your advertisement violates regulations? This article will help you clearly understand the entire process and how to effectively minimize risks.

Procedures for obtaining an advertising license in Vietnam: What should businesses know?
When launching a promotional campaign, many businesses assume that attractive content and visuals are enough. In reality, the procedures for obtaining an advertising license in Vietnam involve detailed legal requirements—from content and image review to product conditions eligible for advertising. Without understanding the process, businesses may face risks such as rejected applications, suspended campaigns, or administrative penalties.

To avoid losing money, time, and competitive advantages, businesses must understand what this procedure includes and why compliance is essential.

Definition and regulatory scope of advertising licenses
Under Vietnamese law, certain industries and products must undergo government content appraisal before advertisements can be published. This requirement applies to functional foods, cosmetics, healthcare services, medical devices, alcoholic beverages, and products for children.

Obtaining an advertising license not only legalizes promotional activities but also acts as a shield that protects businesses from accusations of misleading or false advertising.

Risks of failing to comply with advertising license procedures in Vietnam
Many businesses only realize the consequences after their campaigns are launched and authorities intervene. Common risks include:

• Fines depending on the severity of the violation.

• Forced removal of all published advertisements, causing significant marketing losses.

• Temporary suspension of business operations if violations are serious.

• Loss of brand reputation, directly affecting revenue.

At this stage, companies often seek legal advice from law firms.

Advertising license procedures in Vietnam and optimized solutions from DEDICA
Although the legal procedure is not overly complicated, mistakes often occur when businesses are unfamiliar with documentation requirements or government procedures. This section explains each step of the process along with key tips to speed up approval.

Standard procedures for obtaining an advertising license in Vietnam
A complete application typically includes:

• Business registration certificate.

• Documents proving product quality (declaration, circulation permit, testing results, etc.).

• Advertising content design compliant with regulations.

• Application receipt form issued by the relevant authority.

After submission, the authorities will review the file within 10–15 working days. If the content is excessive, misleading, or lacks scientific evidence, corrections or supplemental documents may be required.

Notably, 70% of applications are rejected not because documents are missing, but because the advertising content does not comply with legal standards—an issue many marketing agencies are not familiar with.

DEDICA’s optimal solution: Accurate documentation from the start – reducing processing time by 50%
As a professional law firm based in Ho Chi Minh City, DEDICA Law has assisted numerous businesses in completing applications and obtaining advertising licenses quickly.

DEDICA provides:

• Legal review of all advertising content: adjusting wording and visuals for compliance.

• Risk assessment before submission.

• Full-service support from drafting documents to submitting and working with authorities.

• Immediate feedback and follow-up when additional requirements arise.

DEDICA ensures a fast, accurate, and cost-efficient process.

Important notes for businesses when applying for advertising licenses in Vietnam
Many businesses report that their applications were delayed for months due to minor errors. The following notes will help you avoid similar issues.

Use only advertising content with clear legal proof
All information in the advertising content must be supported by legal documents: quality declarations, testing reports, or official confirmations. Do not use words such as “best,” “only,” “cures,” or “guarantees results” without scientific backing.

Check product eligibility before preparing the application
Some products are not eligible for advertising or require additional permits. Lack of understanding often leads to rejected applications. DEDICA typically conducts this review for clients to prevent unnecessary delays or costs.

Although the procedures for obtaining an advertising license in Vietnam are not overly complex, they require accuracy. If your business wants to ensure compliance from the start, reduce costs, and shorten processing time, the legal team at DEDICA is ready to assist.

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