Registering a trademark is the very first and most crucial step to building credibility, protecting your products, and laying a sustainable foundation for any jewelry store. However, in the process of trademark protection, many store owners—especially small businesses and personal brands—often make basic mistakes that lead to registration rejection, wasted time and costs, or even allow competitors to “scoop” their ideas. So, what are the most common mistakes, and how can they be effectively addressed?

Why is trademark searching necessary?
Conducting a trademark search helps determine the registrability of a trademark before submitting your application. This allows brand owners to adjust their name, logo, or service classification to avoid intellectual property conflicts and increase the chances of being granted a certificate.

Not searching trademarks before applying
Many owners believe “if you think of a catchy name” and “haven’t seen anyone use it,” it's safe to submit the application. This is a serious misconception. In reality, a trademark can be rejected if it matches or is confusingly similar to trademarks that have already been registered or applied for.

Choosing overly generic or descriptive trademarks
Some choose names like “Beautiful Jewelry,” “Premium Diamonds,” or “Jewelry VN”—which may seem easy to remember but fall into categories that are difficult to protect due to being descriptive or non-distinctive.

Characteristics that are not protectable
Names that describe product features, business location, or use common terms without uniqueness are likely to be refused. A trademark must be creative, distinctive, and not easily confused with the goods or services offered.

Legal expert advice
Conduct comprehensive searches at the Intellectual Property Office or through experienced law firms. Don't stop at Vietnamese data—expanding to target markets is wise if you have plans to grow your brand internationally.

Effective trademark naming
Choose a name with personal distinctiveness, easy pronunciation, memorability, and recognizability. Combine it with unique meanings and impressive graphic design. Also, consider legal aspects from the start to ensure protectability.

Failing to correctly identify the appropriate goods/services class
Under the Nice Classification, you must choose the correct class when registering your trademark. For a jewelry store, Class 14 (jewelry, precious metals) is common, but many overlook related classes such as Class 35 (retail of jewelry) or Class 42 (jewelry design).

Consequences of choosing the wrong class
If you only register the product class without including service classes like sales, display, or promotion, your protection scope may be limited in case of disputes or may not be legally recognized as exclusive in your actual business operations.

Filing the application yourself without understanding legal procedures
Many owners try to do it themselves to save costs but fail to understand procedures, required documents, deadlines, and handling possible issues during registration.

Risks of self-filing
You may submit incomplete documents, incorrect ownership information, wrong class selection, or miss deadlines when responding to office notices—all of which may lead to rejection, invalidation, or prolonged processing time by several years.

Solution: accurately choosing the correct registration class
Identify all relevant business activities—from manufacturing to distribution, marketing, retail. Engaging a lawyer to advise on classification from the outset will save significant costs later.

Role of a professional legal firm
With experienced legal support, you’ll receive strategic guidance on registration, help preparing accurate documents, monitoring proceedings, and timely handling of issues—ensuring your trademark is protected legally, comprehensively, and swiftly.

Registering a trademark for your jewelry store is not just an administrative formality—it’s a long-term legal and business strategy. Avoiding common mistakes saves time, costs, and protects your legal rights effectively. If you're planning to build your own jewelry brand—start with the right legal strategy from day one.

DEDICA is a law firm specializing in trademark registration, copyright, and IP protection for fashion, beauty, and jewelry brands. We help you assess registrability, advise on protection strategy, monitor proceedings, and handle all IP Office issues.

Contact DEDICA Law Firm for in‑depth legal consultation!
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