Hidden Bar and Speakeasy Model – The New FDI Investment Trend in Vietnam
The investment trend among foreign-invested enterprises (FDI), especially in entertainment and hospitality services such as hidden bars and speakeasies, is becoming increasingly attractive in Vietnam. From understanding the concept and business benefits to key legal considerations, do you know how to successfully implement this model with the support of a law firm like DEDICA Law?
Decoding the Hidden Bar and Speakeasy Model: The “Underground” Trend Shaking Vietnam’s F&B Market
Concealed behind unmarked doors, hidden bars and speakeasies are emerging as the new investment craze in Vietnam’s F&B industry. The combination of exclusivity and refined experience attracts investors — particularly foreign capital. However, behind this “underground allure” lie several legal risks that businesses must understand before launching.
What Are Hidden Bars and Speakeasies?
Hidden bars (discreet, unadvertised bars) and speakeasies (secret-entry bars with private atmospheres) are attracting international investors thanks to their ability to create unique customer experiences. For FDI investors in Vietnam, this model is especially appealing as the entertainment service market continues to expand.
Market Drivers and Investment Trend
With Vietnam’s growing middle class and increasing number of international tourists, demand for high-quality and exclusive experiences is rising. Experiential bars like speakeasies offer unique value and competitive advantages over traditional bars. Moreover, Vietnam’s FDI-friendly environment in the F&B and entertainment sector is becoming more open.
Legal Risks and Key Considerations
However, hidden bars and speakeasies come with legal risks, as bar operation is a conditional business sector in Vietnam. Requirements include minimum floor area, distance from schools and hospitals, fire safety standards, and public order compliance. For FDI investors, additional licenses such as the Investment Registration Certificate, business operation license for food & beverage services, and alcohol sale permit are required. All these demand professional legal support from reputable firms like DEDICA Law.
Practical Guidance and Investment Process
Hidden bars and speakeasies are not just trendy ventures but also promising F&B investment opportunities. To turn the concept into reality, investors must clearly understand Vietnam’s legal framework, business conditions, and compliance procedures.
Steps to Implement:
Market Research & Business Model Planning
Identify the bar concept and target audience (local, expat, tourist).
Choose compliant locations (distance, safety, fire prevention).
Prepare business plan, investment budget, and proper business codes.
Company Establishment & Licensing
FDI investors must obtain IRC (Investment Registration Certificate) and ERC (Enterprise Registration Certificate).
Meet all conditional business requirements: safety, zoning, fire protection, etc.
Apply for food service license, food safety certificate, and alcohol sale license.
Risk Management & Business Protection
Review lease agreements (termination, rent increase, sublease).
Register trademarks and brand identity to protect IP rights.
Comply with labor laws, including work permits for foreign employees.
Are you planning to invest in a hidden bar or speakeasy model in Vietnam and want to ensure legal compliance, cost efficiency, and minimized risk?
Contact DEDICA Law Firm today for tailored legal solutions!
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