How to Protect Trademarks in the Tourism and Hospitality Industry in Vietnam
Owning a strong brand is one of the most valuable assets for businesses in the tourism and hospitality industry. But are you sure your trademark is legally protected? In a fiercely competitive market, trademark protection not only affirms your business position but also serves as a legal shield against copying and intellectual property infringement.
The Importance of Trademark Protection in the Tourism and Hospitality Sector
Many companies spend billions on building their brand but forget the first and most important step: trademark registration. This exposes them to risks such as brand name theft, loss of legal rights, and even counter-lawsuits.
Why Should Tourism and Hospitality Businesses Register Early?
In this industry, brand identity determines customer trust and choice. A distinctive, memorable name can help a business stand out. However, without legal registration, anyone can file first and become the legitimate owner of your brand.
Many hotels, resorts, and travel companies have lost their trademarks because competitors registered earlier at the NOIP (National Office of Intellectual Property). Recovering ownership later often costs significant time and money.
Consequences of Not Registering a Trademark
Without a certificate of registration, businesses have no legal grounds to prevent imitation or unauthorized use. Competitors may use similar logos or names to mislead customers, damaging your reputation and revenue. In serious cases, companies are forced to change names and rebrand entirely.
Trademark Registration Procedure in Vietnam
Registering a trademark requires legal expertise and correct classification. The main steps include:
Trademark search to avoid duplication.
Preparing documents: declaration form, mark sample, list of goods/services (Class 43 for hotels; Class 39 for tourism).
Filing at the NOIP (in person or online).
Examination and publication.
Granting the certificate (valid for 10 years, renewable indefinitely).
Key Considerations for Tourism Businesses
The brand name must not be identical or confusingly similar to existing marks.
Logos must not violate cultural standards or include national flags/emblems.
Correctly classify services according to the Nice Classification.
Consider the Madrid System for international protection if expanding abroad.
DEDICA Law’s Comprehensive Trademark Services
DEDICA Law supports clients throughout the entire process: searching, evaluating registrability, preparing documents, filing applications, and handling oppositions. The firm also assists in managing and enforcing trademark rights through infringement warnings or litigation.
Benefits of Working with DEDICA Law
High success rate through professional and practical legal guidance.
Cost and time savings.
Long-term protection strategy, including licensing and international registration.
Trademark protection is not only a legal duty but also a strategic move to secure your market position.
📞 DEDICA Law Firm – 144 Vo Van Tan Street, Vo Thi Sau Ward, District 3, Ho Chi Minh City
Hotline: (+84) 39 969 0012 (WhatsApp / WeChat / Zalo)
Working hours: Mon–Fri (8:30–18:00)
