Vegan cuisine is becoming a sustainable development trend not only in Vietnam but also worldwide. Many vegan restaurant brands have created a unique identity in the hearts of customers thanks to distinctive culinary styles, friendly spaces, and green living messages. However, to expand into a chain model, legal factors – especially trademark registration – become extremely important and indispensable.

Why should you register a trademark when running a vegan restaurant chain?
In the food and beverage industry, a brand is not only a name but also the emotion, trust, and loyalty of customers. Registering a trademark is not only about “reserving” the name in the market but also a crucial step for business expansion, franchising, and protecting the intangible assets of the company.

Protecting your brand name from imitation
When a vegan restaurant brand becomes popular, the risk of being copied, imitated, or having its design stolen is very high. Without intellectual property protection, the owner may face the situation of “losing the brand on their very own product.” Trademark registration grants you the legal right to request authorities to handle violations and avoid the risk of having to change the brand name after years of investment.

Creating a foundation for expanding vegan restaurant chains
A registered and protected brand is a prerequisite for attracting investment, franchising, or expanding a chain. Partners always prefer to work with a transparent system that has clear legal assets. In addition, having a trademark certificate enhances brand credibility in the market, building trust among customers and investors.

Step-by-step guide for vegan restaurant trademark registration
The registration process requires careful preparation, from designing the trademark to product classification and completing legal procedures. Key steps include:

Trademark search: Conduct a preliminary search to ensure your proposed brand is not identical or confusingly similar to an existing trademark.
Selecting the right class: Vegan restaurants usually fall under Class 43 (food & beverage services). If you sell packaged products (detox drinks, canned vegan food, etc.), you should also register under Classes 29 and 30.
Filing the application: The application includes a declaration form, trademark sample, list of products/services, power of attorney (if using a law firm), and other documents. Submit it to the Vietnam Intellectual Property Office (IP VIETNAM).
Processing time: The registration typically takes 12–18 months. During this time, you need to monitor the application, respond to requests for amendments, and prepare legal arguments if facing rejection.

Maximizing the legal value of your vegan restaurant brand
Trademark registration is only the beginning. To maximize benefits, you should:

Consult on franchising and contracts – Ensure legal compliance when expanding through franchising.
Register copyright for menus, images, and promotional videos.
Monitor and enforce trademark rights – Actively prevent infringement to protect your legal ownership.

Legal consultation for sustainable growth
Registering a vegan restaurant brand is not just about administrative procedures – it’s part of a long-term growth strategy. Legal consultation helps you:

Assess protection feasibility
Build a strategic brand protection plan
Avoid costly legal mistakes

In Vietnam’s competitive F&B market, trademark registration is the key to securing your brand, protecting intellectual property, and safely expanding opportunities. Act now to lay a strong legal foundation for your vegan restaurant chain.

📞 Hotline: (+84) 39 969 0012 (Support via WhatsApp, WeChat, Zalo)
🏢 Head Office: 144 Vo Van Tan Street, Vo Thi Sau Ward, District 3, Ho Chi Minh City
🕒 Working hours: Monday – Friday (8:30 – 18:00)

Name

First Name

Last Name

Email

Subject

Message