Many entrepreneurs in the F&B industry often overlook an essential step: registering a trademark for their coffee shop. They invest in location, brewing recipes, interior design... but forget that without protecting their name and logo, the risk of being copied and involved in legal disputes is very real. So, is it mandatory to register a trademark when opening a coffee shop? And why should it be done as early as possible? This article will help you understand the legal value of trademark ownership and how to protect your coffee shop brand effectively and lawfully.

Why should coffee shops care about trademark registration?
In an increasingly competitive market, a sustainable coffee brand requires not only quality drinks but also a unique identity. A trademark helps customers recognize and differentiate your shop from hundreds of others.

Protect your brand from imitation
There have been many cases where a successful coffee shop gets its name or logo copied. Without a registered trademark, you have little legal ground to demand the infringing party to stop or seek compensation.

Gain an edge when expanding your business model
If you plan to grow into a chain or franchise, owning a trademark certificate is essential. It not only shows professionalism but also provides a legal basis to sign contracts and manage franchise operations.

Increase the value of your business’s intangible assets
A legally protected strong brand is a valuable intangible asset. In M&A deals or funding rounds, a registered trademark enhances your shop’s appeal to investors.

Common misconceptions about registering a coffee shop trademark

Misconception 1: A business license is enough
Some think a business registration certificate already protects their brand name. In reality, this only allows you to operate in the F&B field—it does not protect your logo or name, which requires filing for trademark protection with the Intellectual Property Office.

Misconception 2: Only big brands need trademarks
There’s no rule that only large-scale businesses can register trademarks. Whether it’s a small stand or a single shop, anyone can apply for trademark protection if their brand meets legal requirements.

Misconception 3: Creating a logo or name equals ownership
Designing a name or logo doesn’t legally grant you ownership. Only upon receiving the Trademark Registration Certificate do you obtain the exclusive nationwide right to use that brand in your business.

How to register a trademark for your coffee shop

Step 1: Trademark search
Before applying, search to see if your desired name/logo already exists or resembles another. This increases your chances of approval.

Step 2: Prepare and submit the application
Prepare your mark, list of goods/services, and owner information, then file with the Intellectual Property Office or its branches in Ho Chi Minh City or Da Nang.

Step 3: Monitor and respond to feedback
Review can take 12–18 months. During this time, you may receive feedback for revisions or objections from third parties. Timely responses are crucial.

Step 4: Receive your certificate
If approved, you will be issued a protection certificate valid for 10 years, renewable indefinitely.

If you're unfamiliar with the process or legal language, seek help from a law firm like DEDICA. We not only complete applications but also provide strategic legal advice to avoid future risks.

DEDICA has supported many F&B clients, including well-known coffee brands, from founding to building strong legal systems. We understand every brand is a valuable asset that must be protected from day one.

Registering your coffee shop's trademark isn't just a formality—it’s a strategic move that safeguards your business and prepares it for long-term success. Don’t wait for legal issues to arise—act now.

Are you opening or already operating a coffee shop and want to protect your brand?

Contact DEDICA for professional legal advice on trademark registration and customized legal solutions for your business.

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