Effective from January 1, 2026, the 2025 Amended Advertising Law marks a significant transformation in the regulation of advertising activities, especially digital and online advertising.
Key highlights include:
Stricter legal accountability for KOLs and influencers;
Clear tax declaration obligations for online advertising activities;
Expanded scope of regulation to cover social networks and digital platforms;
Increased permissible ratio of advertising space and duration in press and television;
Additional prohibited acts and enhanced consumer protection principles.
The following document from DEDICA will help businesses, individuals in the advertising industry, and corporate marketing teams stay updated, ensure compliance, and effectively mitigate legal risks.
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